Medical Practice

7 Proven Ways Independent Practices Can Thrive Today

Taking a proactive approach to thrive as an independent healthcare practice.

Dr. ADAM TABRIZ
5 min readSep 11, 2023
Independent Physicians
Photo by National Cancer Institute on Unsplash

In the current healthcare climate, independent practices face specific challenges unique to their situation as the industry becomes more competitive. However, these practices can still thrive with an optimistic outlook and thoughtful planning. This article will explore seven credible and effective strategies independent practices can employ to retain relevance and success.

For modern medicine, it is necessary to include technology and telehealth. Utilizing digital platforms to connect patients with healthcare providers and deliver medical care remotely is critical. Embracing these advancements can improve patient outcomes and make healthcare more efficient, accessible, and convenient. Furthermore, telehealth can extend the reach of medical services to remote or rural areas that may otherwise lack access to healthcare. In summary, it is crucial to integrate and adopt technology and telehealth into healthcare for accessibility and improved patient outcomes.

If you’re looking to remain competitive, it’s crucial to incorporate technology into your medical practice. According to a recent American Medical Association (AMA) report, up to 75% of physicians use telehealth services to treat patients, making healthcare more accessible and convenient for a broader range of patients. You may consider investing in EHR systems, telehealth infrastructure, and patient portals to improve your practice’s performance and enhance your patient’s overall experience.

The quality of healthcare depends on emphasizing patient engagement and experience. Patients actively involved in their care yield better outcomes and satisfaction rates. To enhance overall experience, healthcare settings study interactions with professionals, accessibility, convenience of services, and environmental safety. Thus, providing positive patient engagement and experience is critical for quality healthcare.

Tailored communication, resources for patient education, and online appointment booking are just a few of the many techniques healthcare providers can use to boost patient satisfaction and loyalty. After all, according to a survey by Accenture, 61% of patients would consider switching providers after a negative experience. To avoid this fate, providers must focus on engaging patients meaningfully.

Generating a prosperous business necessitates the creation of firm referral networks. Such networks are built by forming beneficial associations with other business owners or experts, generating more leads. Broadening your customer base results from collaboration with other entities or individuals. To attain effective referral networks, it is essential to put in persistent work, communicate effectively, and be willing to offer value to your partners.

Working collaboratively with other healthcare providers can help independent healthcare practices extend their reach to more patients. Establishing comprehensive referral networks with community organizations, specialists, and hospitals can form a mutually beneficial association that maximizes patient referrals. According to a recent American Academy of Family Physicians (AAFP) study, 70% of primary care physicians acknowledge that referrals are integral to their practice’s success.

Implementing revenue maximization strategies is crucial in optimizing revenue cycle management. Effective strategies involve utilizing all revenue streams to their full potential, pinpointing potential revenue losses, and implementing solutions to reduce them. Monitoring and analyzing revenue streams continuously enables organizations to identify and act on opportunities for improving revenue cycle management and maximizing revenue.

Solo practices must develop a system streamlining revenue cycle management to maintain economic stability. Properly using optimal billing and coding strategies, incorporating technology-based solutions, and improving reimbursement processes can all significantly impact revenue generation. According to the Medical Group Management Association (MGMA), practices that excel in revenue cycle management see a 15% increase in their net collection rate.

Successful businesses understand that investing in the training and development of their staff is essential. It improves their knowledge and skills and creates a culture of growth. This investment pays off through higher productivity, satisfied employees, and increased retention rates, leading to a more robust bottom line. Recognizing the worth of staff development, companies should prioritize allocating resources, making it a significant part of their budget and organizational strategy.

Your practice’s triumph is hinged on your team’s effectiveness, which can be improved by providing frequent training and professional development chances. This helps equip your workers with the needed expertise and knowledge to provide excellent care, resulting in pleased patients, an optimized practice, and overall prosperity. As per the Society for Human Resource Management (SHRM) findings, businesses that invest in extensive training programs enjoy an impressive 218% higher income per employee than those that don’t.

Engaging and informative content, improved website functionality and design, utilization of social media platforms, and search engine optimization are crucial for businesses looking to expand their outreach and digital marketing efforts in today’s age. These tactics help amplify a business’s online presence, attracting potential customers and boosting sales revenue.

Establishing a robust online presence is vital to keep up with the times that will attract and retain patients. Creating a user-friendly website, maximizing virtual directories, and engaging with target audiences via social media can contribute to this. For private practices, it’s essential to monitor their online image- according to a PatientPop study, 80% of patients rely on online assessments to judge healthcare providers.

To achieve success, it’s essential to adapt to changes in regulations and stay informed. Keeping up with regulatory changes is crucial in a constantly evolving environment. Being proactive and committed to adjusting to new standards will help you thrive in this environment.

The healthcare landscape is ever-changing, with rules and regulations constantly cropping up for small practices to comply with. It’s crucial to remain updated with decrees to maintain success and dodge fees. Staying compliant and viable can be done by contacting professional organizations, attending events, and monitoring reliable sources like CMS.

Taking a proactive and adaptable approach is crucial to thriving as an independent healthcare practice in today’s industry. To achieve success, it is necessary to prioritize patient engagement, optimize revenue cycles, invest in staff training, develop referral networks, enhance the online presence, integrate technology, and stay current with regulatory modifications. Reliable data sources support these practical strategies and have been shown to ensure the longevity of independent practices.

References:
- American Medical Association (AMA) — AMA Telehealth Research Study, 2020.
- Accenture — Patient Engagement Survey, 2020.
- American Academy of Family Physicians (AAFP) — Physician Survey, 2019.
- Medical Group Management Association (MGMA) — Revenue Cycle Management Benchmarking Report, 2020.
- Society for Human Resource Management (SHRM) — Training and Development Survey, 2020.
- PatientPop — Patient Survey, 2020.
- Centers for Medicare and Medicaid Services (CMS) — Regulatory Updates, 2021.

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Dr. ADAM TABRIZ
Dr. ADAM TABRIZ

Written by Dr. ADAM TABRIZ

In this vast tapestry of existence, I weave my thoughts and observations about all facets of life, offering a perspective that is uniquely my own.