Generative AI’s Role in Enhancing Patient Engagement and Continuity of Care

The generative AI is now a significant catalyst for rapid digital transformation in the healthcare sector. The promise of this technology as it advances, is that it will play a transforming role in patient engagement and providing more personalized, continuous care. Recent studies have pointed to the generative AI’s potential in healthcare indicating the future where patients will no longer be recipients of healthcare services, but instead an engaged partner on their care journey.

A New Frontier in Patient Engagement

A recent paper published by McKinsey & Company finds that majority of healthcare leaders (more than 70%) are investigating or have already deployed generative AI capabilities (Lamb et al., 2024). The enthusiasm behind this comes from the powerful ability for generative AI to change how patients and patient interaction occurs. What if AI powered virtual assistants that provide things like empathetic, human like interactions to help navigate through complex care plans or respond to questions regarding their health? Personalized such tools can make patients stay engaged in their health by offering them relevant and timely information to stay adherent with their treatment and also remind them about their appointments.